This week a client of mine who is self-publishing a cookbook wrote to me with this question: "Should my photo be on the front cover of my book? Everybody says yes....[but I am not sure.]"
When I replied to her, in essence I told her two things:
- Having your face on your book's front cover is atypical in your genre. Looking at other cookbooks in the clean eating or vegan genre, I knew that it is not standard practice to have the creator's photo on the front.
- Sometimes having an atypical cover can make your cover win, but often it can make it lose. The decision to make an atypical cover needs to be a decision made for a deliberate marketing reason.
I went on to explain that the choice depends a lot on her businesses' branding. For example, if her business is very much about her face, her personality, her look, etc. then it might work well to put her face on the cover to further cement that idea that she is the one creating the recipes. However, if she doesn't show photos of herself a lot in her marketing, and focuses more on photos of her culinary creations, it would probably be better to do the same in her cookbook cover design...unless she's gearing up for a big change in her marketing methods.
After having written to her with my thoughts, I found two other answers to similar questions online, which I thought were worth sharing here.
This insight is from Hobie Hobart:
Is it ever a good idea to put your picture on a book cover?
This is contingent on many factors so the initial answer is, it depends. It IS a good idea, and nearly mandatory, to use your picture on the front cover if you are a Barack Obama, an Oprah, or a renowned superstar. Many authors think that putting their picture on the front cover will make them famous. This is not necessarily so. Unless you are well known in the media, bookstore buyers will not accept your book which pictures you on the front cover. However, if you are selling exclusively to a tight niche where you are well known, or your intention is to start branding yourself to a specific market, your photo on the front cover or the spine can be an advantage.
This is how Michele DeFilippo answered this question:
Should I put my own photo on my book cover?
It depends. If YOU are the product, then your picture can absolutely be used on the front cover (think Dr. Phil or Suze Orman). If your book is non-fiction, you are a well-known expert in your field, and buyers would recognize your face, then your picture can be used on the back cover, along with a bio. Otherwise, your picture and bio belong in the back matter of the book.
Ultimately the answer is, "It depends!" But often the answer is, "No." Think carefully about your market and your branding before deciding to put your photo on your book cover.